About-Us

A major diversity of cultural clothing art forms are observed throughout the different parts of India. The journey of our brand started when Aashima Mehta, founder of the brand, came up with the idea of bringing these vibrant styles, patterns, and fabric from different areas to a single pallete and promoting the originality of the Indian culture. In this era of modernization, the cultural artisans find it hard to compete with the modern trends, which slowly leads to the regression of the heritage.

Aashima Mehta is a fashion stylist and fashion designer and has completed her studies at eminent universities in London and Delhi. She is a well-renowned costume designer in the Punjabi movie industry. Other than costume designing, Aashima is an active member of the screen writer’s association. Currently, she is emphasizing the promotion of Indian cultural art forms, to keep them alive, by collaborating with the traditional artisans. 

Aashima, the founder has visited different historic cities such as Jaipur, Maheshwar, Banaras, Lucknow, Patiala, Ujjain to study the culture and traditions practiced by the artisans of these areas. Through the comprehensive knowledge of the cultures, our brand creates different clothing sets, with a combination of cultural art forms and modern trends. This initiative helps in bringing the Indian heritage to the people’s attention.

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